Water permeates all things. It’s the backbone ingredient to the food we eat, the clothes we wear, and the sanitation we’ve come to rely on. According to Stanley Samuel, it’s high time to re-evaluate the importance and the value we place on this prized commodity.
Through his company ECOSOFTT, Samuel has set out to address both the over-consumption and under-consumption problems associated with water.Depending on the location and the circumstances, he and his colleagues use a combination of for-profit and not-for-profit approaches to drive water conscious behavior.
Will this hybrid model a la ECOSOFTT prevail? Learn more by listening to our conversation.