This week’s guest is Ian Chapman-Banks, CEO of Sqreem, an AI-enabled adtech company working to take on the US 1 trillion-dollar global advertising business - a sector ripe for disruption.
It’s no easy feat to entirely unwind an industry eco-system, but that’s what Ian and dozens of ad-tech entrepreneurs around the world are trying to do. As he rightly points out, the playing field has shifted. Advertising goes where consumer eyeballs roam. And in this case, digital platforms are the place where consumer buying decisions are taking place.